“Create an account”
You often come across these phrases when opening some websites and, as a rule, such words serve one purpose: to urge people to give away their email addresses. That’s the purpose of all lead magnets, but do their authors tell us about it?
Can only one word change your feelings?
According to our experience – definitely, yes. Our authors have already written many articles, we’ve made a few A/B tests and realized that one word can change everything. Most often, a single word changes the meaning, mood and motivation.
You might be wondering: if one word is so important, then what headings should I use? What words and phrases will convert visitors of the website to your dedicated clients?
The science of copywriting and psychology of headings have given marketers opportunities to embrace the magic of some words. Grab our secret list of 8 strong converting words and phrases.
- You. We’ve mentioned it first because it is the most powerful, personal word. When you use it, you talk with customers about the most interesting subject – their personalities.
- Guarantee. We all need to feel safe and sound. We need protection. This word sounds to us like something cozy, comfortable – a kind of safety net.
- Proven. The effect is similar to “guarantee”, providing clients with the feeling of security and eliminating the fear of the unknown.
- Unique. It shows that your product stands out from competition. It has a secret – and people do love secrets.
- New. Customers want to follow the latest trends. They want something no one else has. Something new, something original.
- Best. Use this word carefully and correctly. Do not forget to clarify – “the best in this product line/class” for example, and then this word will have a real power.
- Free. Free sample, buy-one-second-for-free and other variations of this word in marketing always work well.
- Try. It is much softer than “buy”, so it can work better.
Where to use these words?
Include them in the headlines and calls to action. You click on the title because it captures your attention. You press a button because it creates an emotion. The most important rule is not to bring too much of that to your text.