Internet marketing is a dynamic sphere where new trends are constantly emerging. Content is one of its main tools, and this fact will be relevant for a very long time. To be a sought-after content marketing specialist you need to improve your knowledge and skills continually and be aware of the latest professional tendencies. We invite you to learn about seven most essential content trends that are popular today, in 2019.
- The influence of social networks is increasing.
These platforms continue attracting new users. Pay your attention to the promotion of your business on Instagram and YouTube – these social networks are rapidly developing, and popular bloggers here become real opinion leaders. Also, create a profile of your company on LinkedIn – this network introduces new opportunities for making content on its platform and does it quite successfully.
- “Eternal” content.
Do not avoid articles on timeless themes (“what distinguishes a good marketer from a bad one,” “Successful content strategy that always works,” etc.). It is proved that the popularity of such texts (not tied to short-term news) will not decrease.
- Interactive storytelling is extremely popular.
Your content should be not only informative and call for action but also demonstrate personal experience. This increases the level of customer confidence and helps to make a choice based on an objective assessment of the product.
- SEO is still worth investment.
Keywords and topics will remain a marketing tool which helps in promoting your texts. Saving money on the promotion of content not only can reduce the customer’s interest in business concepts represented by your content, but also run to the risk of a strategic failure.
- Popularity of messengers.
Content consumers start using messengers and prefer to share their favorite articles and videos in private chats. Make sure that your information can be shared just in one click in all kinds of most common apps. Channels and messenger groups are also worth deeper studying.
- Content marketing is becoming more than just one of the tools of digital marketing.
Nowadays, this term is a relatively new phenomenon. A few years ago, in most cases, marketers considered content as a side project, something more of a bonus than the main task. The experts were engaged in creating content when they had enough free time. Now the approach has radically changed. While the marketing of the past stimulated one-way communication with consumers, nowadays specialists have realized that content marketing allows two-way dialogue with the audience. Content is one of the best tools for building a brand and trust to it, driving traffic to your website, and getting leads. And those brands that have an understanding that content is the basis for effective marketing can count on the successful development of their business.
- The importance of developing the proper and well-thought strategy will increase.
With the growth of content marketing, companies begin to perceive content as a tool to achieve their specific goals. Well, the content is a powerful tool, but it will not solve every problem of your business. This tactic needs a leadership strategy to maximize efficiency and ensure audience involvement. Different companies have different goals, so there aren’t two content strategies that work the same way. However, such purposes as lead generation, SEO, and intellectual leadership in the field are common to all. Based on this fact, companies can apply individual strategies focusing on the goal which is most important to them. Also, content plays a crucial role in attracting new customers.
It is also worth mentioning that nowadays. In 2019, the most popular format of content delivery is video – it is easier for people to watch the video rather than to read a long (and sometimes boring!) text. So try to take this into account when planning the content strategy of your brand. We wish you success!