Promotion of any website will be successful only if you use a systematic approach. This is particularly true for a new website. If you make mistakes from the very beginning and fall under the filters of search engines, it will be difficult to change it.
Very often the problem lies in the complete ignorance of the situation’s seriousness. As a rule, everyone makes the same mistakes.
What are the aspects every beginner makes mistakes in? Let’s find it out.
Collecting a semantic core
The main principle is completeness. Beginners usually take several high-frequency queries, write texts according to these keywords and begin to wait for the visitors. However, that’s a bad idea – the competitiveness of such requests is high. For a successful start use low-frequency phrases.
One of the most important factors of ranking is external links to the website. But use this tool carefully – it may have the opposite effect, and the website will be banned for driving up the links.
To improve this index, we need to increase the website’s usability, post articles that are interesting for users, and initiate discussions. Don’t be lazy and place internal links where appropriate: the visitors will improve the ranking of your site by clicking on them.
The semantic core is only half the battle. It is also important to distribute keywords across the pages of the site correctly. Our tip is to combine them: for example, group all requests related to one item.
Very often the only thing the beginners pay attention to is the slow loading of pages.
But the technical parameters also include the presence of the site map, redirects, a page displaying the 404 error, .htaccess and robots.txt files, the presence of duplicate pages on the website, “broken” links, pictures, etc.
You can check these parameters manually or through special online analyzers. Usually, they are available in automatic promotion systems.
Document loading speed
Fortunately, few specialists underestimate the importance of document loading speed.
However, it sometimes happens, and the main reason for it is the lack of technical resources. For example, the website gets promoted and receives new visitors. So, the resources that used to be sufficient yesterday are not enough today, and the website disappears from the Google hits.
Do not forget about mobile users
Today more than half of users surf the Internet using mobile gadgets, and search engines take this fact into account when ranking websites. If your website is not optimized for mobiles, then you will never get high positions.
Does it seem too much for you? Be patient. Perseverance and dedication are likely to lead you to the Google TOP.