People love stories. That’s why they prefer soap operas and comics. You can use this affection to interesting plots and thrill of their expectation in your business. This method is called storytelling.
Its essence is creating a sequence of stories which appeals to human feelings and emotions. You can use the method in any business (selling your product/service, blogging, etc.) – just stand to the principles of its proper usage.
STUDY YOUR TA
First capture your readers’ personalities – who they are, what problems they have, their fears, desires, and motivation. This knowledge is vital for creating characters appealing to your audience, whose lives and stories will resemble theirs, personalities your readers are likely to feel empathy for.
“A great example: you complain of a difficult life of moneybags – the price on oil has risen, your housekeeper stole the diamond ring of your beloved granny, the husband decided to spend a vacation in Greece, and your dream was French Riviera… Meanwhile, your TA consists of poor clerks living paycheck to paycheck. Surely, these posts and stories will bring out nothing but anger and envy.”
HIGHLIGHT A PROBLEM
Tell about a problem. It must be relevant for your audience, and you must have some worthwhile experience in solving it.
“Let’s suppose your client has a fitness center and hires you to promote its services.
What type of content will help?
Content suggestions: write about the health consequences of the sedentary lifestyle; pinpoint diseases caused by obesity; talk to people about time constraints and hectic lives.
Expected outcome: to pinpoint the negative sides of not doing sports; to show solutions to health problems; to direct readers to the fitness center.”
Use catchy details, appeal to readers’ lifestyle, interests, their needs, and fears, provoke the emotional feedback, plunge people into your stories.
“Continuing with our fitness center client, our tips for emotional content are:
- Find it hard to get up from your bed?
- Worried about blood sugar jump? etc.
We mean that you should be aware of the problems your audience regularly faces and use them when producing content.”
MAKE READERS WANT MORE
Give them a reason to return to your blog, use teasers, and when they come back, give them even more information.
“Coming back to our fitness center, you can tell a story about a girl willing to lose weight – and every time cut it off in the middle, leave it incomplete so that readers could anticipate continuation. Try to make the end of each story as intriguing as possible.”
Properly organized storytelling is a powerful tool bringing you love of the audience and grabbing their attention. Also, it helps to improve your personal creative thinking – the invention of new characters, disquisition about varieties of their fortune will level up your writing skills and fuel your imagination. Just try it!